{"id":232,"date":"2021-09-21T17:45:35","date_gmt":"2021-09-21T20:45:35","guid":{"rendered":"https:\/\/www.protectual.com.br\/?page_id=232"},"modified":"2021-11-23T16:08:47","modified_gmt":"2021-11-23T19:08:47","slug":"areas-de-atuacao","status":"publish","type":"page","link":"https:\/\/www.protectual.com.br\/en\/areas-de-atuacao\/","title":{"rendered":"Practice areas"},"content":{"rendered":"
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  <\/i>Practice areas  <\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tIntellectual Property Prosection & Counseling\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Trademark<\/h4>

Trademark is an intangible asset and its value resides in any size of business. Protectual supports the customers in every step of process during its lifecycle. Furthermore managing brand\u00b4s portfolios in Brazil and abroad.<\/p>

Patent<\/h4>

Patent is an asset that works as a metric to measure the degree of innovation in a specific market, in addition of being a reliable indicator. Among all kinds of IP, patent is the strongest one, mainly in fostering competitiveness when the focus is on innovation. Each year, patent holders file more patent applications in a wider range of countries. However, prosecuting patents in several different countries can be a challenge. Although treaties and other agreements (such as the Paris Convention and the PCT) can establish a foundation for the patent systems of many countries, local patent laws vary widely on the issue of patent eligibility.<\/p>

Design<\/h4>

Industrial design is another important asset working as a peculiar protection in Brazil. Plasticity or the beauty of forms are its own features which might be a great opportunity to get visibility and competitive advantages<\/p>

Software<\/h4>

Software is an intangible asset also governed by specific legislation. All the process is simple and fast. By force of brazilian\u00b4s law is not possible its patenting in the country except if it is embedded in an invention. And like other IP asset, software can also be a negotiotion object.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Trademark Litigation<\/h4>

Brands are assets that are also part of a company's equity. That's why your protection is essential.<\/p>

Strategies<\/h4>

Brands also integrate a company's equity. That's why your prosecutions is essential as well as part of decision making in any business model. Choose the right estrategy is the key of guiding our custumers in order to help their company\u2019s health.<\/p>

Technology tool foucused on results<\/h4>

Protectual's team works by using QUESTEL ORBIT INTELLIGENCE a mining tech software to provide accurate analysis.<\/p>

Patent Litigation<\/h4>

Patents: drivers of innovation<\/p>

In a post-pandemic world, where concepts and practices have changed and transformed the global market innovative skills has become even more essential for companies. Protectual knows how to link knowledge and experience according to the IP assets for seeing beyond the competitors.<\/p>

Commitment<\/h4>

We are a boutique office represented by a discreet team that has a large network of multidisciplinary collaborators and external partners aiming at excellence and agility in their services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tIntellectual Property Litigation\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tIntellectual Property Litigation\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Trademark Litigation<\/h4>

Brands are assets that are also part of a company's equity. That's why your protection is essential.<\/p>

Strategies<\/h4>

Brands also integrate a company's equity. That's why your prosecutions is essential as well as part of decision making in any business model. Choose the right estrategy is the key of guiding our custumers in order to help their company\u2019s health.<\/p>

Technology tool foucused on results<\/h4>

Protectual's team works by using QUESTEL ORBIT INTELLIGENCE a mining tech software to provide accurate analysis.<\/p>

Patent Litigation
Patents: drivers of innovation<\/h4>

In a post-pandemic world, where concepts and practices have changed and transformed the global market innovative skills has become even more essential for companies. Protectual knows how to link knowledge and experience according to the IP assets for seeing beyond the competitors.<\/p>

Commitment<\/h4>

We are a boutique office represented by a discreet team that has a large network of multidisciplinary collaborators and external partners aiming at excellence and agility in their services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tTechnology Transfer - Licensing \t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Intellectual property assets can be monetized as long as they are properly licensed and traded.<\/p>

In this sense, PROTECTUAL works focused on their licensing, thus covering technology transfer and commercial agreements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Copyright is a kind of IP governed by specific legislation in Brazil.<\/p>

Therefore, Protectual team works with specialized partnerships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tCopyright\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tCopyright\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Copyright is a kind of IP governed by specific legislation in Brazil.<\/p>

Therefore, Protectual team works with specialized partnerships.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tGeographical Indication\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The Geographical Indication is used to give its own identity to products or services arising from a particular place of origin.<\/p>

Such products have a unique quality due to natural resources such as climate, soil and vegetation, in addition to know-how, attributes that confer reputation and value, as well as distinction in relation to its competitors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The expression \"fashion law\" was created about fifteen years ago by the American lawyer Susan Scafidi aiming at the designation of legal and specific matter in the fashion world.<\/p>

Intellectual property emerges as the foundation of the Fashion Law as it makes it possible to protect the creations of the fashion industry through institutes such as the brand, industrial design and even copyright.<\/p>

And different from what it seems, Fashion Law does not constitute itself as an autonomous branch of Law. Therefore, there is no specific law to deal with fashion industry issues.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tFashion Law\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tFashion Law\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The expression \"fashion law\" was created about fifteen years ago by the American lawyer Susan Scafidi aiming at the designation of legal and specific matter in the fashion world.<\/p>

Intellectual property emerges as the foundation of the Fashion Law as it makes it possible to protect the creations of the fashion industry through institutes such as the brand, industrial design and even copyright.<\/p>

And different from what it seems, Fashion Law does not constitute itself as an autonomous branch of Law. Therefore, there is no specific law to deal with fashion industry issues.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

  \u00c1reas de atua\u00e7\u00e3o   Prote\u00e7\u00e3o e Consultoria em Propriedade Intelectual Marca Marca \u00e9 um ativo intang\u00edvel cujo valor constitui o patrim\u00f4nio de qualquer neg\u00f3cio, n\u00e3o importa o seu tamanho. Atuamos em todas as fases do procedimento de prote\u00e7\u00e3o deste intang\u00edvel, oferecendo suporte ao cliente durante o ciclo de vida da marca: da pesquisa de anterioridade e […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_links_to":"","_links_to_target":""},"acf":[],"yoast_head":"\n\u00c1reas de atua\u00e7\u00e3o - Protectual<\/title>\n<meta name=\"description\" content=\"\u00c1reas de atua\u00e7\u00e3o - Protectual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.protectual.com.br\/en\/areas-de-atuacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1reas de atua\u00e7\u00e3o - Protectual\" \/>\n<meta property=\"og:description\" content=\"\u00c1reas de atua\u00e7\u00e3o - 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