Trademark is an intangible asset and its value resides in any size of business. Protectual supports the customers in every step of process during its lifecycle. Furthermore managing brand\u00b4s portfolios in Brazil and abroad.<\/p>\n
Patent is an asset that works as a metric to measure the degree of innovation in a specific market, in addition of being a reliable indicator. Among all kinds of IP, patent is the strongest one, mainly in fostering competitiveness when the focus is on innovation. Each year, patent holders file more patent applications in a wider range of countries. However, prosecuting patents in several different countries can be a challenge. Although treaties and other agreements (such as the Paris Convention and the PCT) can establish a foundation for the patent systems of many countries, local patent laws vary widely on the issue of patent eligibility.<\/p>\n
Industrial design is another important asset working as a peculiar protection in Brazil. Plasticity or the beauty of forms are its own features which might be a great opportunity to get visibility and competitive advantages<\/p>\n
O Software \u00e9 um ativo intang\u00edvel protegido no INPI \u2013 Instituto Nacional da Propriedade Industrial, embora regido por legisla\u00e7\u00e3o espec\u00edfica. O processo de prote\u00e7\u00e3o \u00e9 simples e r\u00e1pido e a Protectual est\u00e1 habituada ao seu registro. No Brasil, este ativo n\u00e3o \u00e9 objeto de patenteamento por for\u00e7a de lei, exceto se estiver embarcado em uma inven\u00e7\u00e3o. E como os demais mecanismos de prote\u00e7\u00e3o intelectual, o software, tamb\u00e9m pode ser objeto de negocia\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"
Marca Marca \u00e9 um ativo intang\u00edvel cujo valor constitui o patrim\u00f4nio de qualquer neg\u00f3cio, n\u00e3o importa o seu tamanho. Atuamos em todas as fases do procedimento de prote\u00e7\u00e3o deste intang\u00edvel, oferecendo suporte ao cliente durante o ciclo de vida da marca: da pesquisa de anterioridade e dep\u00f3sito do Pedido de Registro at\u00e9 a renova\u00e7\u00e3o ou […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[49],"tags":[51],"acf":[],"yoast_head":"\n