Trademark

Trademark is an intangible asset and its value resides in any size of business. Protectual supports the customers in every step of process during its lifecycle. Furthermore managing brand´s portfolios in Brazil and abroad.

Patent

Patent is an asset that works as a metric to measure the degree of innovation in a specific market, in addition of being a reliable indicator. Among all kinds of IP, patent is the strongest one, mainly in fostering competitiveness when the focus is on innovation. Each year, patent holders file more patent applications in a wider range of countries. However, prosecuting patents in several different countries can be a challenge. Although treaties and other agreements (such as the Paris Convention and the PCT) can establish a foundation for the patent systems of many countries, local patent laws vary widely on the issue of patent eligibility.

Design

Industrial design is another important asset working as a peculiar protection in Brazil. Plasticity or the beauty of forms are its own features which might be a great opportunity to get visibility and competitive advantages

Software

O Software é um ativo intangível protegido no INPI – Instituto Nacional da Propriedade Industrial, embora regido por legislação específica. O processo de proteção é simples e rápido e a Protectual está habituada ao seu registro. No Brasil, este ativo não é objeto de patenteamento por força de lei, exceto se estiver embarcado em uma invenção. E como os demais mecanismos de proteção intelectual, o software, também pode ser objeto de negociação.