Knowledge is a valuable intangible asset and Protectual knows how to secure it.
Protectual is an Intellectual Property consulting and advisory services firm with focus on protection and formation of intellectual capital as well as innovation management.

We have been involved in protection and management of a variety of brands in addition to the technological protection through patents and software, as well as in transfers of technology between domestic and foreign companies.

Protectual’s strategy is backed by extensive experience in the private and public sectors and in the understanding of the current challenges involved in developing and proposing to the market new standards of knowledge application. We are able to give support to high complexity decisions.

We have an experienced team of expert consultants according to client’s demand.



// Evaluation of new technologies and brands // Protection and management of intellectual property // Monitoring during the RD & I process // Support in structuring partnerships and licensing between SITs and companies // Licensing


Awareness and training of executive teams // speeches // workshops

Specialized Services

Patentability and brand feasibility studies// Technology Transfer contracts // technical and strategic support in intangible assets management


Marcia Rujner Guimarães Intellectual Property Specialist /

Master in International Business Management from the School of Advertising and Marketing of São Paulo - ESPM / SP, graduated in Law from the Faculty of Law Milton Campos - MG. Consultant and Advisor on knowledge protection, through the brand PROTECTUAL-Intellectual Protection, she began her career in the private and public sectors today working with the various actors and players involved in the entrepreneurship and innovation ecosystem. Partner responsible for the Legal area at PEZCO ECONOMICS Consulting.

Frederico Turolla

Frederico Turolla holds a PhD and a Masters’ degree in Business Economics from the Getulio Vargas Foundation (FGV) and exchange in International Economics and Finance from Brandeis University, United States. He is a Full Professor at the Postgraduate Program in International Management (PMDGI/ESPM). He is also a partner of PEZCO Economic Consultancy whose clients are large enterprises, governments, multilateral organizations and associations.

Mario Antonio Margarido

Mario Antonio Margarido is a postdoctoral fellow in Economics from the School of Economics of São Paulo (EESP), of the Fundação Getulio Vargas of São Paulo (FGV / SP). Doctor in Applied Economics from the Luiz de Queiroz School of Agriculture, University of São Paulo (ESALQ / USP). Master in Business Economics from the School of Business Administration of São Paulo, Fundação Getulio Vargas (EAESP / FGV). Bachelor of Economics from the Faculty of Economics and Administration, University of São Paulo (FEA / USP).


São Paulo
+ 55 11 99270-6536