Company

Knowledge is a valuable intangible asset and Protectual knows how to secure it.
Protectual is an Intellectual Property consulting and advisory services firm with focus on protection and formation of intellectual capital as well as innovation management.

We have been involved in protection and management of a variety of brands in addition to the technological protection through patents and software, as well as in transfers of technology between domestic and foreign companies.

Protectual’s strategy is backed by extensive experience in the private and public sectors and in the understanding of the current challenges involved in developing and proposing to the market new standards of knowledge application. We are able to give support to high complexity decisions.

We have an experienced team of expert consultants according to client’s demand.

Services

Consulting

// Evaluation of new technologies and brands // Protection and management of intellectual property // Monitoring during the RD & I process // Support in structuring partnerships and licensing between SITs and companies // Licensing

Training

Awareness and training of executive teams // speeches // workshops

Specialized Services

Patentability and brand feasibility studies// Technology Transfer contracts // technical and strategic support in intangible assets management

Staff

Marcia Rujner Guimarães Intellectual Property Specialist / marcia@protectual.com.br

Marcia Rujner graduated in Law from the Milton Campos Law School with emphasis on special rights like intellectual property and knowledge protection. She is active in patent consulting and brands with PROTECTUAL - Intellectual Protection with a large experience as intellectual property analyst and innovation manager. In the private sector, Marcia developed technology transfer agreements and other protection activities as a member of the Legal department of Magnesita S/A. In academia, she served in institutions as Federal Center of Technological Education in the State of Minas Gerais (CEFET / MG).

Frederico Turolla fredturolla@protectual.com.br

Frederico Turolla holds a PhD and a Masters’ degree in Business Economics from the Getulio Vargas Foundation (FGV) and exchange in International Economics and Finance from Brandeis University, United States. He is a Full Professor at the Postgraduate Program in International Management (PMDGI/ESPM). He is also a partner of PEZCO Economic Consultancy whose clients are large enterprises, governments, multilateral organizations and associations.

Mario Antonio Margarido mario@protectual.com.br

Mario Antonio Margarido is a postdoctoral fellow in Economics from the School of Economics of São Paulo (EESP), of the Fundação Getulio Vargas of São Paulo (FGV / SP). Doctor in Applied Economics from the Luiz de Queiroz School of Agriculture, University of São Paulo (ESALQ / USP). Master in Business Economics from the School of Business Administration of São Paulo, Fundação Getulio Vargas (EAESP / FGV). Bachelor of Economics from the Faculty of Economics and Administration, University of São Paulo (FEA / USP).

Contact

São Paulo
+ 55 11 99270-6536
Belo Horizonte
+ 55 31 98871-6899