A brand is an intangible asset whose value is the patrimony of any business, no matter its size. We operate in all phases of the protection procedure for this intangible asset...
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Protecting a brand is part of decision making in any business model. Knowing which strategy to employ, from the administrative to the judicial phase, is part of the guidance given to our client in order to...
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Intellectual property assets can be monetized as long as they are properly licensed and traded. In this sense, more than protecting these assets, we work focused...
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Copyright is a form of intellectual protection governed by specific legislation which does not have industrial property status. Therefore, to serve such a specific field...
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The Geographical Indication is used to give its own identity to products or services arising from a particular place of origin. Such products have a unique quality...
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The expression "fashion law" was created about fifteen years ago by the American lawyer Susan Scafidi aiming at the designation of legal and specific matter in the fashion world...
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Knowledge is a valuable intangible asset and Protectual knows how to secure it.
Protectual is an Intellectual Property consulting and advisory services firm with focus on protection and formation of intellectual capital as well as innovation management.
We have been involved in protection and management of a variety of brands in addition to the technological protection through patents and software, as well as in transfers of technology between domestic and foreign companies.
Marcia Rujner Guimarães
Intellectual Property Specialist marcia@protectual.com.br
Master in International Business Management from the School of Advertising and Marketing of São Paulo - ESPM / SP, graduated in Law from the Faculty of Law Milton Campos - MG. Consultant and Advisor on knowledge protection, through the brand PROTECTUAL-Intellectual Protection, she began her career in the private and public sectors today working with the various actors and players involved in the entrepreneurship and innovation ecosystem. Partner responsible for the Legal area at PEZCO ECONOMICS Consulting.
Frederico Turolla
Frederico Turolla holds a PhD and a Masters’ degree in Business
fredturolla@protectual.com.br
Frederico Turolla holds a PhD and a Masters’ degree in Business Economics from the Getulio Vargas Foundation (FGV) and exchange in International Economics and Finance from Brandeis University, United States. He is a Full Professor at the Postgraduate Program in International Management (PMDGI/ESPM). He was a professor at ESPM/SP for 17 years and he is also a partner at PEZCO ECONOMICS.
Mario Antonio Margarido
Frederico Turolla holds a PhD and a Masters’ degree in Business
mario@protectual.com.br
Mario Antonio Margarido is a postdoctoral fellow in Economics from the School of Economics of São Paulo (EESP), of the Fundação Getulio Vargas of São Paulo (FGV / SP). Doctor in Applied Economics from the Luiz de Queiroz School of Agriculture, University of São Paulo (ESALQ / USP). Master in Business Economics from the School of Business Administration of São Paulo, Fundação Getulio Vargas (EAESP / FGV). Bachelor of Economics from the Faculty of Economics and Administration, University of São Paulo (FEA / USP).
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Games and loyalty programs in Brazil Gamification is here to stay and is now reaching all markets. That's not news. Today, the strategy is commonly used in combination with so-called loyalty programs, in which users are motivated by numerous factors to consume and remain loyal to certain companies...
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A patent is essential to protect inventions that can be successful in the market. Thus, those who create products or production methods have their idea protected and can profit adequately from it. This method generates market competitiveness and encourages companies to innovate.
In competitive markets, protecting inventions is critical…
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